Membership Tip-Archive

March 2003 - Targeting Specific Ages

 

Have you ever looked around your Grange and wondered why everyone was
about   the same age?

Have you ever thought you'd like to have some youth in your   Grange, but don't have any ideas how to get them? If you are going to initiate a drive to get new members into your Grange, one way is to target a specific group that has something in common with your current membership.
 
If your membership is age 70 plus, targeting teens is not impossible, but often difficult. However, targeting those who have just reached retirement age is practical and possible. By reaching out and inviting those whom you share commonalities with, you can gradually change the makeup of your membership. By recruiting those just retiring, you open up new avenues to those still in the work force. They can effectively recruit younger members with families and the process can continue so that the entire family is represented in your Grange membership in the future.
 
Make sure that your members have bought into the idea to recruit new members and give them help in ways to approach potential members. Each member has importance and by their participation in a targeted membership campaign, they can ensure success.
 
Granges can make growth happen by targeting specific ages for membership recruitment!