by Ed Luttrell
National Grange Director of Leadership and Membership
To attract
potential new members to your Grange you need to find a common cause with
them. A powerful cause is one that a person is passionate about and wants to
have an impact on. There are a number of ways to find that common cause.
Take the time to talk to potential members and find out what they are
interested in. What issues get them wound up? What activity do they talk
about regularly? When you discover what issue or activity stirs their
passion, that’s the time to share what your Grange does on their cause. If
your Grange doesn’t deal with their issue, then go to your next meeting and
ask how the members feel about that subject. Maybe the potential member can
come explain the issue or case to the membership?
What does your Grange do that impacts people directly? How are you meeting
the needs of members and potential members? The more your Grange does that
has members working for the benefit of others, the greater the possibility
that you will find others that care about the same cause. You can partner
with other groups or even with individuals to improve what you can
accomplish.
When you share a common cause between potential members at your Grange,
growth will happen!
